Evaluation

Evaluation

In this assignment we had to explore the uses of self-promotion and the different ways it can be used to advertise companies. We looked at the various ways from billboards to Office equipment (pens, mugs ect) to clothing (bags, t-shirts, hoodies). We also explored how we can use these in everyday situations to help promote your work and gain more business in turn.

We first made logos as these can be used on promotional items, something to associate with the company like McDonalds with the giant M and KFC with the old man’s face. I have used this logo on the websites we joined and also used it in one of my self-promotion items (the sticker book). We also made a banner with our company name on for our blogger account.

For this assignment I made business cards and a sticker book for my self-promotional items. Business cards can be used to promote the services of your company at events as well as be given to potential customers so that they can contact you at a later date. The Business cards feature an address, a telephone number and a twitter username so that the business cards can appeal to more people so that people without the internet for example can still get in contact with me. Makes the company more accessible to everyone no matter the age.

I also made a sticker book and inside are stickers of both my photography and my logo. These can be used during promotional events as well as used to cover the seal on envelopes as an added plus, like how some companies use a stamp this will be my own twist on it. The age range for the stickers is primarily young children who take part in photo-shoots or can be given to at promotional events as stickers are something small children generally enjoy more than say young adults and older.

All in all whilst I can see the use of self promotion I feel that it is somewhat too expensive, especially for companys or free lance photographers that have just started and are lacking in money that companies and photographers that had been running for a while would have. Unless it is made yourself  it is quite a costly thing though I suppose that it will be worth it in the end should you aquire more business and therefore more money.